UCWeb’s success and adoption rate in India is quick. As the company looks to sustain its leadership position in India and target greater traction from Tier II & III cities, the management team will probably be focusing on localisation of product, driving deeper content and service integration and adding more features that appeal to our consumers’ need
In this exclusive interview with CrazyEngineers, we have Mr. Kenny Ye, MD, UCWeb India to share with you his insights on his or her product, their rise in India, major roadblocks, biggest turning point and much more. Read on!
CE: From Zheijan University to like a Product Manager at Huawei to donning the hat of the MD and Director at UCWeb, how gets the journey been?
Kenny Ye: India technological landscape is fast evolving which is an exciting the perfect time to be at the forefront of UCWeb’s India journey. But, performing a diverse team have their challenges and thrills. 9apps fast download I firmly feel that no leadership model is universal and different styles work effectively under different situations. It’s about moving ahead as a team rather than centering on just your own personal goals. My leadership mantra is an easy quote by Eleanor Roosevelt, “To handle yourself, takes place head; To handle others, make use of your heart. I stick to the same principle in life
CE: What as outlined by you is best part about your work on UC Web?
Kenny Ye: The biggest challenge I have faced is putting together teams yourself and leading them in multiple markets with diverse cultural and ethnical backgrounds. Each market being different, poses unique challenges and barriers to entry for that leaders. I spent time to understand each market, its uniqueness, as well as the diversities to win the trust of my subordinates
I have a very fair bit of go do on a monthly basis under my current role. I use this opportunity to have a lay in the land, see the culture, people and use that experience to supply richer products to your users around the world.
CE: Which key features inside UC Browser do you think you’re the most satisfied with and why?
Kenny Ye: UC Browser is exclusive in many ways. We were the primary mobile browser show them cloud computing technology back inside year 2004. With more people accessing internet on their own mobile phones, we have now developed an easy-to-use navigation. Features for instance speed mode, background download, download manager and multiple Add-ons distinguish UC Browser off their products from the market
In Sept, UCWeb released its biggest update in more than a year to its mobile browser for Android users, UC Browser 10.7. The latest version of UC Browser has a customizable homepage with cards-like UI navigation. The key options that come with UC Browser 10.7 include – Background Download, Auto Pager, Speed Mode II, Facebook Acceleration, Control Videos with Gestures, Quick Access Cards, Faster Browsing, Less Data Usage, Local Content along with an advanced integrated Download Manager.
CE: What has driven the growth for your UC Browser in India? What is its USP?
Kenny Ye: We have seen staggering success inside Indian market throughout the last few quarters. As of today, 1 of the 2 mobile page viewed in India is accessed via UC Browser. Along with this, UC Browser is currently the world’s second most widely used mobile browser with 18.6% share of the market, surpassing Safari and Android onpage view share of the market.
Not that, UC Browser is actually the third most used app in India after Facebook and WhatsApp, in accordance with a report released by The Information determined by data furnished by Quettra. The browser also became part from the 100 million daily active users (DAU) club, becoming one with the few apps to take pleasure from such high user engagement worldwide.
Apart from offering the best buyer experience at lowest data cost, we now have made significant localisation efforts to serve each market, including synergistic tie-ups that add value to your users. Even though we like a healthy business, we continuously endeavor to reach out to users in newer markets through roadshows, city-specific tie-ups, brand promotions and much more
CE: Which localisation techniques been employed well for Indian market?
Kenny Ye: Apart on the popular features available globally, UC browser has added these to suit the requirements of an Indian user, propelling us ahead on the curve:
In regions with low connectivity our data compression feature is of big help. UC Browser even offers offline video and reading features accessible for people who are need to save data charge and have absolutely sporadic net connection.
UC Browser has added local language support more than 10 Indian languages, including Hindi.
UC Browser may be working closely with Facebook to produce faster use of Facebook than some other player. Tests demonstrate that UC Browser is 30%-65% faster than its competitors when it comes to time consumed to load Facebook pages.
Also, UC Browser users are competent to receive real-time Facebook notifications about the browser. This is the primary time Facebook has partnered with a mobile browser allowing real-time notifications away from its native app.
UCWeb also customises its browser dependant on popular events like cricket and football. For cricket related events, we have now launched an all-in-one cricket application “UC-Cricket”. The application provides complete and up-to-date information including ball-by-ball updates, live scores, previews, commentaries, interviews, stats, photos, video and even more.
Further, UCWeb has partnered with local content service providers to supply numerous Bollywood movies with copyrights to Indian users. Additionally, users could also check their PNR status straight from UC Browser.
CE: What has become the major roadblocks (the toughest challenge) for UC Browser in India when compared with other countries? How did your team tackle it?
Kenny Ye: Being a developing nation, India poses many challenges for global companies eying a share on the pie. Many Indian users are new inside the mobile world not understanding how to find content, services and apps. India’s page is concentrated with 80% inside age bracket of twenty five years and younger. Most online users in India stay male. Also, users in non-metros face issues of weak connectivity and slow browsing speeds. An average Indian user would like to save cost on data browsing and downloading.
CE: What was the turning point for UC Browser’s success in India?
Kenny Ye: Our success and early adoption gave us the confidence to file for 9Apps and 9Game –leading third-party app stores for Android apps and games. Today, 9Apps is one in the most popular Android marketplaces globally having a huge audience base plus an abundant and varied app repository for apps and games. The stores have 140 million Monthly Active Users (MAUs) and possess reached 8.5 million Daily Active Users (DAUs) with well over 18 million daily aggregate downloads of apps and games. With a clear consentrate on newer frontiers, 9Apps specializes in compact and localised apps. We have also ventured into India’s mobile gaming scene using the launch from the mobile UC Crazy Run.
CE: Among the emerging trends in mobile browsing space, what in accordance with you would be the hottest one and what type do you think has arrived to last?
Kenny Ye: Till very recently, the mobile browsing experience was mimicking the desktop one with minute changes. That is fast changing. With so much data available therefore many past browsing habits to attract from, browsers can come up with customised serp’s with integrated add-on service options.
Since India is often a mobile-first market, firms that make mobile a central section of their strategy may benefit from the probability to engage the brand new constantly-connected consumer
CE: What is going to be your message on your readers?
Kenny Ye: UC Browser is definitely able to adapt the ever-changing mobile environment since feature phone era, and it continues to be evolving constantly over the years. By providing a one-stop browsing gateway, UC Browser makes mobile services conveniently accessible, helping improve and reshape the mobile lifestyle of our own users worldwide. We will keep reach new users through unique localisation and personalisation efforts.
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